Gucci Brand Reaches Into Its Style Heritage for Inspiration
Fashion's current retro trend is at least partly due to the economic downturn, which has made consumers hanker for authenticity and heritage, so they can be sure that what they buy has lasting...
View ArticleBrand News: Anheuser-Busch, J.C. Penney, Wendy’s, Crocs, Mr. Goodwrench,...
Anheuser-Busch, the makers of Budweiser says the MLB is demanding higher fees for a multi-year extension of its exclusive sponsorship but the MLB disagrees. Anheuser-Busch has asked a federal judge to...
View ArticleVideo: Can Your Footwear Make You Famous?
Campbell Mithun spots reprise positioning of “Famous” as aspirational, fanciful, customer experience.
View ArticleBrand News: Pabst, Skechers, Yum Brands, Walmart, Burberry, Facebook, Proctor...
Chicago-based beer maker Pabst, plans to relocate its headquarters to Los Angeles this summer. The company has not commented on reasons for the move, but Eric Schmidt, an analyst with Beverage...
View ArticleBrand News: Chipotle Mexican Grill, Coca-Cola, Crocs, Liz Claiborne, Mattel,...
Mattel (MAT) has released a Barbie doll with tattoos on her neck and shoulders, and wearing leopard print leggings, pink pleather mini skirt, sparkly silver shoes and a black top with heart and...
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